Post by account_disabled on Dec 25, 2023 5:48:36 GMT
Weve seen successes and failures but cant deny that there are some incredible celebrity brands available and we wanted to share some of our favourites with you. Lets dive into these celebrity brands and what we can learn from them. Goop Noughties icon Gwyneth Paltrow was the face of Estee Lauder and Coach before creating her own brand. Gwyneth launched Goop a wellness and lifestyle company from her kitchen fifteen years ago. Goop began as a weekly newsletter for Gwyneths family and friends but has since become moved into ecommerce.
A huge part of Goops successAis its community which was built through shared experiences. From her favourite restaurants and delicious recipes to being a mother and her Mobile App Development Service separation from Chris Martin Goop was Gwyneths outlet. Her stories were real and honest making her easy to identify with this led to consumers wanting to be a part of the Goop community. As marketers we know that knowing your target audience is key and Goop does too Goop discovered their target audience was women in their thirties who earn a high income so they focused on this.
To maintain a sense of exclusivity and attract more of their target audience Gwyneth created a range of products specifically for them. Goop has seen its share of controversy and often sparks consumer curiosity but this is what brings people to the website where theyre exposed to a wide range of products. All of these add to Goops success now being worth million. Image BBC Rare Beauty Founded by Selena Gomez Rare Beauty debuted in February .
A huge part of Goops successAis its community which was built through shared experiences. From her favourite restaurants and delicious recipes to being a mother and her Mobile App Development Service separation from Chris Martin Goop was Gwyneths outlet. Her stories were real and honest making her easy to identify with this led to consumers wanting to be a part of the Goop community. As marketers we know that knowing your target audience is key and Goop does too Goop discovered their target audience was women in their thirties who earn a high income so they focused on this.
To maintain a sense of exclusivity and attract more of their target audience Gwyneth created a range of products specifically for them. Goop has seen its share of controversy and often sparks consumer curiosity but this is what brings people to the website where theyre exposed to a wide range of products. All of these add to Goops success now being worth million. Image BBC Rare Beauty Founded by Selena Gomez Rare Beauty debuted in February .